About the company

At BRNDPWR, businesses can pay for their trademark registration in monthly installments, offering flexibility and allowing them to spread the costs over time, making it more financially manageable and better aligned with their budget.

Challenge

Previously, the company attempted to run ads to attract more customers, but they struggled to reach the right audience, making the efforts ineffective.

Strategy

Before implementing various approaches to reach the target audience, we consulted with the client to understand the obstacles people face when purchasing trademark registration. BRNDPWR's unique offer of monthly installment payments became a key selling point, helping attract interested prospects to the landing page. The landing page, aligned with the client’s branding, focused on conversions rather than design, encouraging visitors to leave their contact details. To further qualify leads, we added an open-ended question, ensuring higher lead quality and increasing the likelihood of conversions.

Solution

We created a tailored strategy for BRNDPWR after thoroughly analyzing their target audience and developed a powerful advertising plan. In just one month, we generated 64 leads, 10 of which became customers. Although BRNDPWR initially only needed 2 customers per month to be profitable, with our help, their monthly customer numbers have now significantly increased to 5-6.