About the company

Novapaso is a Belgian family-run business specializing in the sale of real estate in Spain.

Challenge

Novapaso had one goal: generating leads to convert into buying customers.

Strategy

In close collaboration with Novapaso, we conducted extensive research to identify effective strategies that cater to the needs and interests of potential property buyers in Spain. Our approach emphasized the benefits of Spain’s microclimate and the region’s health and wellness opportunities. We also highlighted Novapaso's local expertise and fluency in Flemish, making them a trusted partner for Flemish-speaking buyers. This strategic plan attracted interested buyers, guiding them to a targeted landing page for further information, with enhanced lead filtering to ensure high-quality prospects for Novapaso.

Solution

We created a unique funnel for Mijnfunding, combined it with direct response copywriting and targeted ads, and successfully generated 363 leads. This resulted in 8 new customers, a remarkable achievement considering the company sells homes, where customer acquisition is typically a challenging process.