About the company

Upstairs Stair Renovation specializes in renovating stairs with custom-made overlay steps, prioritizing quality above all.

Challenge

Upstairs Stair Renovation wanted to expand their customer base and needed a strategy to generate more leads.

Strategy

Before testing strategies to attract the target audience, we first discussed with the client to understand the challenges people face when renovating or replacing their stairs. Using these insights, we sparked interest and guided potential customers through their obstacles, directing them to a landing page with relevant information. The landing page focused on conversion rather than design, encouraging users to leave their details. By filling out the contact form, customers received quick assistance and detailed information with no obligations.

Solution

We developed a unique plan together to generate the maximum number of high-quality leads, and combined with an optimized funnel, we successfully generated 82 leads, with 14 becoming new clients. With a total budget of €1,317, the cost per customer came to €94. This is particularly profitable, especially for a company specializing in stair renovation, as customers in this industry typically make significant expenditures.