About the company
Uptmz is a digital agency that helps businesses run their Google Ads on autopilot through their unique platform. They assist companies in almost fully automating their Google Ads, ensuring their website ranks at the top of Google without any further effort.
Challenge
Uptmz also had the expertise and quality to run ads on Facebook & Instagram. However, standing out in the agency world is extremely challenging due to the high competition in advertising.
Strategy
Due to high competition in online advertising, it's essential to stand out. We collaborated with the client to create short videos and test different propositions, quickly identifying which ones resonated. We continually developed new content to keep the target audience engaged. A custom landing page aligned with the client’s brand was designed to both capture leads and filter them. By directing prospects from Facebook to this page and adding two qualifying questions (website URL and current Google Ads usage), we improved lead quality and increased the chances of conversion.
Solution
We developed a unique proposition for Uptmz, combined it with an optimized funnel and targeted ad videos, and successfully generated 1,760 leads, resulting in 276 new companies becoming customers. With a total budget of €19,439.68, the cost per customer came to €70.43, while each customer has the potential to generate up to €750 per month for Uptmz.