About the company

Werk en Berg is a company that specializes in customizing commercial vehicles, offering tailored solutions to meet specific needs.

Challenge

Werk en Berg wanted to increase brand awareness and generate more leads to achieve their growth targets. They aimed to expand their customer base and strengthen their position in the market.

Strategy

Together with Werk en Berg we developed and executed an online marketing strategy, focusing on a Facebook and Instagram ad campaign targeting entrepreneurs and businesses using commercial vehicles. The ads highlighted Werk en Berg's key advantages, such as customized solutions, competitive prices, fast service, and high-quality products, paired with a strong call-to-action leading prospects to a dedicated landing page. This page was designed for clarity and conversion, encouraging visitors to leave their contact details. Additionally, a filtering system with open and closed questions helped qualify leads, allowing Werk en Berg to prioritize the most promising prospects.

Solution

Through targeted ad campaigns and a deep understanding of the needs of potential customers, we succeeded in generating 300 leads in just 2 months, with 100 of them becoming actual clients.

‍