About the company

De Duurzame Jongens focus on sustainability, offering air conditioners, home batteries, heat pumps, and solar panels while providing complete support from advice to aftercare.

Challenge

De Duurzame Jongens wanted to expand their customer base while spreading their sustainability message. However, they faced the challenge of convincing potential customers that sustainable solutions could offer both environmental and financial benefits, while also standing out in a competitive market.

Strategy

Our approach for De Duurzame Jongens focused on highlighting the competitive pricing and quality of their solar energy solutions, using engaging ads to invite potential customers to explore the benefits without upfront payments. We directed them to a landing page that maintained the company’s brand identity, prioritizing conversions by providing clear information. This approach allowed prospects to make informed decisions before sharing their contact details, leading to higher engagement, better-quality leads, and a significant boost in conversion rates.

Solution

To spread their message of sustainability, we developed a targeted marketing funnel for De Duurzame Jongens. By combining this with direct response copywriting and targeted ads, we successfully generated 153 leads, resulting in 30 new clients.

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