About the company

GreatState Coaching helps people develop a stronger mindset and teaches them how to use their brain in a way that ensures they achieve their goals.

Challenge

GreatState Coaching aimed to help more people but struggled to effectively reach their target audience online. Additionally, standing out in the competitive coaching industry proved challenging due to the intense competition in advertising.

Strategy

Given the intense competition in online advertising among coaches, it's crucial to position yourself uniquely. In collaboration with the client, we created short videos to test different propositions and build trust with the (often uncertain) target audience. For this campaign, we focused on two specific target groups: people who were bullied in the past and those on the verge of burnout. By targeting these specific groups, we were better able to address their pain points. In the first week of the campaign, we saw a significant influx of leads, but the quality was lacking. To improve this, we immediately raised the threshold for the form by adding extra questions and a price indication, resulting in more qualified and interested leads.

Solution

We developed a unique strategy to reach the right target group. In the first 6 weeks of this collaboration we managed to generate 81 leads, which resulted in 8 new customers.