About the company
Mijnfunding focuses on entrepreneurs needing financing to grow their business plans, and with FundingTeam, you have the digital tools to successfully attract and engage investors.
Challenge
MijnFunding had two primary goals: generating appointments from the leads to meet with their target audience and building their email list with relevant prospects.
Strategy
With the goal in mind, we set up a funnel using direct response copywriting to address a common issue for the target audience—difficulty in securing financing—effectively capturing their attention and interest. Through precise targeting, we reached entrepreneurs seeking financing, who then clicked through to the landing page we created. The landing page, aligned with the client’s branding, focused on generating conversions by capturing contact details. To improve lead quality, we added an open-ended question to filter and qualify prospects more effectively.
Solution
We created a unique funnel for Mijnfunding, combined it with direct response copywriting and targeted ads, and successfully generated 611 leads. This resulted in 189 new clients.