About the company

WelMac BV is a Dutch company focused on the sustainable production of macadamias. They own the "Welgevonden" farm in South Africa, where they handle farming, nursery operations, and macadamia processing.

Challenge

WelMac was looking for a way to expand their customer base, aiming to attract more high-quality leads to grow their clientele.

Strategy

In close collaboration with WelMac, we conducted thorough research to understand the needs and interests of valued customers. Our strategic approach emphasized ads promoting a 15% annual return and highlighted our expertise in guiding customers through alternative financial options, especially given the low interest rates. This refined strategy attracted prospects, leading them to our targeted landing page for more information. The landing page prioritized conversion over design, and filling out the contact form provided customers with quick assistance and detailed information without any obligation.

Solution

We developed a custom lead generation plan for WelMac, combined it with an optimized funnel and targeted ads, and successfully generated 778 leads. This resulted in 166 new clients.