About the company

All-round Dakonderhoud is a professional and experienced company specializing in the maintenance, repair, and installation of both flat and sloped roofs, offering tailored solutions to ensure the long-term durability and safety of residential and commercial properties.

Challenge

The client came in with a clear goal: to focus on jobs for flat roofs. With other lead agencies, he often noticed that he received jobs for tiled roofs and other undesirable projects.

Strategy

We developed a strategy focused on flat roofs and leaks to differentiate All-Round Dakonderhoud in the competitive roofing industry. Collaborating with the client, we tested various approaches, including a free roof inspection, and regularly updated ads to engage the target audience with fresh content. The landing page we created aligned with the client's branding and was designed to both capture leads and filter them through extra questions about roof type and needed services. This ensured that the client received high-quality leads, which were then forwarded for follow-up and potential conversion.

Solution

With the strategy that was focused on flat roofs and leaks we generated 48 leads, resulting in 9 new customers. With a total budget of €965.65, the cost per customer came to €107.29, while each customer can generate over €2000 in revenue.