About the company

BeautyLink is a leading provider of high-powered beauty equipment. The company offers a wide range of advanced equipment for beauty professionals and salons.

Challenge

BeautyLink wanted to generate more leads for their beautician course. They were looking for a way to reach and convince more potential beauticians and beauty professionals to enroll in their course.

Strategy

We developed a customized lead generation strategy for BeautyLink, which included thorough target audience research, a tailored ad strategy, and an optimized landing page. The ads highlighted the affordability, practical focus, and time-efficiency of the course, along with its potential to jumpstart a beauty career. These elements directed potential students to a landing page for more information. The landing page, designed to match BeautyLink’s brand, prioritized conversion by encouraging visitors to leave their contact details.

Solution

With the tailored strategy, combined with an optimized funnel and video ads, we successfully generated 104 leads and secured 12 new clients. With a total budget of €754.40, the cost per customer was €62.86, which is particularly profitable for BeautyLink, given the high value these customers represent.